I recently spoke at a regional trade show, held outside Boston, for people in the trade show and event industry. I wondered how this small, struggling show would make out in this economy; I got my first clue when they informed me a week before that only three people had signed up for my session. Needless to say, attendance that day was abysmal.
The trade show industry has been hit especially hard in the past year and a half. One of the major players, Penton Media, just reported that i