What’s In and What’s Out for Events: The List

Event marketers are always after the latest, greatest tools and ideas that will engage audiences at trade shows and conferences. We spoke with Norm Aamodt, CEO of Event Strategy Group, about what’s in and out at today’s big events. Aamodt has more than 30 years in the industry, and ESG has handled some 4,000 events for major companies in the past 15 years.

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