COMPANY Harley-Davidson MEETING 1998 Harley Owners Group (HOG) Louisiana State Rally LOCATION Baton Rouge, La.
When Harley-Davidson's Mike Bates began planning this year's HOG rally, he had never worked with a CVB before. "For the last seven years, the event had been held at different state parks, and we didn't need a CVB's help," says Bates, coordinator for the Louisiana State Rally. "But this year we wanted to hold it in a city. The parks don't have hotels, restaurants, or any other