Wake Up, Independents!

If you want to be treated like a professional, start acting like one! That was the resounding message I got from a session I moderated last month at The Special Event show in Las Vegas. The focus was on procurement's growing role and on what independent meeting and event planners need to do to be chosen by corporations as preferred vendors.

It was clear right away how differently planners operate when it comes to charging for their services and making demands of potential clients. Sev

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