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Communicating Corporate Culture: Make it Memorable To make sure your worldwide employees understand and work within the corporate culture, develop a message that's memorable. Take global conference center company Dolce International, which created its own little acronym to represent some big ideas: TASTES.

TASTES stands for truthful communication, accountability, support, trust, empowerment, and speed, says Jo Ann Swahn, senior vice president of marketing at Dolce in Montvale, NJ. Swa

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