Trends

SYDNEY GEARS UP FOR 2000 OLYMPICS An expected 150,000 international visitors--and hundreds of groups--will be in Australia for the Sydney 2000 Summer Olympic and Paralympic Games, and the Australian tourism industry is gearing up for its greatest marketing opportunity ever.

As of February 1998, the Sydney Convention and Visitors Bureau (SCVB) had gained $118.4 million of business for the year 2000, and is currently pursuing an additional $13.8 million worth. The SCVB now has online an

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