The question for meeting planners in 2011 is: Will you be a shining star or a deer in the headlights?
The way Kevin Iwamoto sees it, the price of meetings is going up, c-level executives are paying attention, and that means you will be getting some questions. “For the meetings that you believe are critical, you need to get your ducks in a row. Have your case made and your numbers ready because you will be asked,” says Iwamoto, vice president, enterprise strategy, at StarCite. Planners