Think Strategy, Not Coffee Cups

As the saying goes, there's a new world aborning. Certainly that's the case with corporate meetings. While the process is nowhere near complete, we can see an outline of what they're morphing into.

First, companies are asking some new and different questions. For years, meeting organizers have occupied themselves largely with questions of logistics: When will the meeting be held? What's the hottest destination? What about contracts? While these questions are necessary, they no longer

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