There's No Business Like Show Business

Trade shows are opportunities for companies to spend large amounts of money on booths, demos, and shiny giveaways while hordes of attendees tromp around collecting miniature candy bars and tossing their loot in canvas totes like giddy kids at Halloween.

Planning for the event can be a minefield, with rounds of meetings that pit the spendthrifts against the frugal, while one side envisions a booth like the Taj Mahal and the other a booth made of Popsicle sticks and Elmer's Glue.

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish