Your company wants you to produce a teleconference for a group of sales execs. But you know that this group doesn't like teleconferences, and that they won't be as engaged — and it won't produce the results you're looking for. What do you do?

“Often, managers know what they want — not what they need. And most don't want to take no for an answer,” says Suzanne Turner, who spent a year as associate manager for medical education at Organon Inc., West Orange, N.J., and has 10 years

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