A Tech Makeover

Why does one technology conference make it and another fail? One answer is the degree to which the event can morph with the times. One conference that has managed to survive the upheavals of the marketplace is digitalNow, an event focused on strategic technology-related issues for association executives.

The conference, produced by Webster, N.Y.-based Fusion Productions and sponsored by the American Society of Association Executives and the Disney Institute, was launched in response t

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