Take Them Out to the Ballgame

What better setting to kick off a meeting with the theme “Authenticity” than one of the most unique ballparks in the world?

For the ninth annual ThinkAbout conference, sponsors Joe Pine and Jim Gilmore — co-founders of Aurora, Ohio — based Strategic Horizons and authors of The Experience Economy — took their 120 attendees to Camden Yards, home of the Baltimore Orioles. The three-day event (September 12 — 14) focused on experiential marketing and the growing importance of authen

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