Sponsorship: The New Rules

The Treasury Department and the Internal Revenue Service last spring came out with final rules on the tax treatment of corporate sponsorship payments received by tax-exempt organizations, which includes, of course, sponsorship money received by many event organizers.

In a nutshell, the final rules say that when a corporation makes a “qualified sponsorship payment,” that is, a payment for which there is no expectation that the sponsor will receive a “substantial return benefit,” the in

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