SITE Defends Incentives, Emphasizes ROI and ROO

The Society of Incentive & Travel Executives has made several efforts to clear up misconceptions around incentive travel, which it says have been fostered by the media since AIG’s controversial meetings this fall in the wake of a government loan.

On November 5, Brenda Anderson, SITE’s CEO, sent an e-mail to members calling the media coverage “a flurry of distortion in the medi

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