Serious Fun

That's what International Conference Resorts' best customers experience at ICR's annual Arizona New Year's bash.

A few customers have been to every New Year's Eve party since 1976. So has Richard Joaquim, president of ICR and managing director of the Scottsdale Conference Resort in Scottsdale, Ariz.

"We discovered we could find out things about our business when we had this chance to talk to clients informally," Joaquim says. "They would tell us why they liked us, how we might

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.