Serious Fun

That's what International Conference Resorts' best customers experience at ICR's annual Arizona New Year's bash.

A few customers have been to every New Year's Eve party since 1976. So has Richard Joaquim, president of ICR and managing director of the Scottsdale Conference Resort in Scottsdale, Ariz.

"We discovered we could find out things about our business when we had this chance to talk to clients informally," Joaquim says. "They would tell us why they liked us, how we might

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