The Scooter Store's 3 Steps to Success

How can a company that sells the same product at the same price as its competitors differentiate itself?

The Scooter Store has found its competitive edge by being passionate about its people. That's the conclusion I came to when I recently worked with this quarter-of — a-billion-dollar business that provides power wheelchairs and scooters.

Based just outside San Antonio, The Scooter Store dominates its industry sector with more than 30 percent of the market. The company

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