Is This a Sales Meeting--or a TV Show?

Want to make sure your people never forget about a new product? Just take some questions about it and plug them into a game show format.

Knowledge Quest customizes game show-style competitions, using sets equipped with electronic "lockout buzzers," like those on Jeopardy. Participants answer questions about a new product line, for example, or a marketing strategy.

Founder Scott Bloom, a former VH-1 talk show host, has created these "knowledge competitions" for Fortune 500 comp

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