ROI: The Bottom Line

The acronym ROI appears regularly in industry articles and is widely used by meeting planners and suppliers — yet there is confusion around the true meaning of the term.

Many use ROI to mean cost savings or cost avoidance, while others use it interchangeably with the word benefits. But the true definition for ROI is earnings or net income divided by the investment. It is best expressed as a formula: The ROI percentage equals meeting benefits minus me

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