On the Road with Honda

When Honda Started talking to potential partners that could execute a roadshow for its new Fit vehicle, it wasn't looking for one company to create a strategy, another to handle logistics, a third to build the training curriculum and testing, and another to get its message online. The RFPs went to event management companies that could handle all that and more.

David Heath, Torrance, Calif. — based senior manager of sales communications at American Honda Motor Co., put his set o

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