PUNCH UP Your PROMOTION

“YOU CAN LAUNCH THE BEST incentive program in the world, but if you don't tell anyone it exists, what good is it?”

So says Brian Galonek, president of All Star Incentive Marketing, Sturbridge, Mass. Ask most incentive professionals, and they'll tell you that a strong promotion and communications campaign is absolutely critical to a program's success.

Yet it's often not a given. For example, a survey of incentive program participants done by Dan Horne, a Providence (R.I.

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish