A Profession Blooms

In my 12 years covering this industry, I've seen a dramatic shift in the role of the meeting planner. The latest move by Meeting Professionals International and the National Business Travel Association to offer joint education for members and to testify before the government about the importance of meetings to the economy is proof that this profession grows more strategic each year.

While business travel managers have long been recognized by CFOs for their contribution to the bottom l

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