PR Powerhouse Takes on Meetings

What can a new CIC task force do to improve the image of meetings?

The Convention Industry Council has launched a public messaging task force to improve the image of meetings. The group hired Y Partnership Inc., a well-known advertising, public relations, and marketing company in the hospitality industry, to develop a half-dozen messages for CIC's 34 member associations to use for internal and external communications this fall.

The work of the task force will complement the U.S. Travel Association's Meetings Mean Business campaign, launched earlier t

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