A creative, targeted, well-executed promotional campaign can turn a trip into an incentive to perform. Here are 10 tips for power-packed promotions.
1. Gear mailings to the participants: their demographics, travel experience, and expectations. For example, for dealers or distributors who have traveled the world, there's more allure in exclusivity (such as taking over their own castle) than in going to an exotic destination. But for independent sales representatives who receive mailing