Plastic Presents

Since their debut in the early 1990s, debit cards have taken off as popular incentive rewards.

“Everybody uses them,” says Jesse Rodriguez, an incentive program specialist with Card Express Inc., Irvine, Calif. “I've dealt with companies like Xerox all the way down to the little office across the street that I didn't even know existed.”

Are “stored-value cards,” as they're known in the industry, the way to go for you? Read on to find out.


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