EVERYONE KNOWS THE BENEFITS of online registration, but the costs can be a killer. Depending on the application, your overall volume, and the terms of your credit card processing agreement, pricing tends to average between $8 and $15 per attendee — but many a group has seen much higher costs.
Those dollars may be well-spent, but can you prove it? How do you calculate the return on investment from your online registration system? Could you improve that return by better controlling cost