The Next Best Thing?

TRADE SHOW EXHIBITING is all about visibility. A company decides even once not to exhibit, and the perception is that they're cutting back or in trouble. But what about the company that exhibits at a machinery show and chooses to leave most of its machinery at home?

That's what plastics manufacturer Milacron Inc. chose to do at the recent National Plastics Exposition, known as NPE 2003, held in Chicago in June. Rather than haul most of its large production machines to the show, it use

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