* TRENDS Cash Is No Longer King, Says New Survey According to a new study, the old saying, "Money isn't everything," couldn't be more on target.

The most recently completed portion of a major research effort conducted by the Incentive Federation and underwritten by the SITE Foundation found that nearly 75 percent of the 4,000 executives surveyed consider travel and merchandise to be more memorable than cash. More than half said that cash awards and bonuses are

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