NEWS, TRENDS & LOOSE ENDS

TRENDS The next time you're at a company meeting, ask yourself this question: "If our top competitor knew that this meeting was taking place, would they be worried?" If your answer is no, you should walk out of that meeting without any regrets, says Bill Dauphinais, partner, brand management, marketing, and communications at New York City-based PricewaterhouseCoopers.

That's exactly what happened at an unproductive meeting he recently sat in on. On the other hand, "Successful companie

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