* TRENDS Custom Incentives: Choose Your Own Award Let them choose their own rewards. If there was a single resounding message from two recent American Express Incentive Services surveys, this was it.

When asked what type of non-cash reward worth $1,000 would motivate them, 40 percent of respondents picked a trip to a destination of their choice. Then, when asked if they preferred a group trip over an individual one, a full 88 percent opted for the latter. Only 10 percent indicated any

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