New York CVB Targets Corporate Meetings

"We're rethinking the structure of the sales force to make a big step into the corporate meetings market," says Fran Reiter, president of the New York Convention & Visitors Bureau NYCVB, who assumed the post in January. Reiter's goal is "to make New York the premier meeting and tourist destination in the nation."

Although Reiter does not have experience in the tourism industry, she has planned meetings and conventions, and she says she brings to the job "an intimate understanding

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