New Ways to Play

This month's cover story evolved from a survey of incentive qualifiers done by our sister publication Insurance Conference Planner, which found that they preferred spas and sightseeing to golf as a recreational activity. Interestingly, of the 301 respondents, 81 percent were men.

“What's going on?” we asked. Golf has always been a highlight of incentive trips and senior executive meetings — and a must for networking.

As we spoke to people, we found that one big reason f

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