New Horizons for Exhibitors

As an international exhibition company, we regularly hold focus groups and advisory panel discussions. Recently, we met with a group of vice presidents of sales and marketing from some of the nation's largest and most prestigious companies. Their main message: They need to do more with less, cut costs, and stretch their programs to include more shows, more markets, and more geographic regions.

In the future, more companies will use research to refine their trade-show efforts and to id

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