The New Face of Incentives

Our readers' 1999 incentive programs often included goals besides sales, from creating a memorable family experience to motivating nonsales employees.

Ask Priscilla Hicks what motivates her dealers who qualify for the company's incentive program, and you can bet she won't mention the trip. "Our children's program is what makes them want to win," says the vice president and co-owner (with her husband, Ray) of The Blind Maker, an Austin, Texasbased blind fabrication company.

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