The New Buzz: The Demand Chain

The buzz in the performance-improvement arena these days is all about the Demand Chain, where companies begin their product or service development by first consulting consumers or end users to evaluate their needs. Only then do they call in research and development, sales, marketing, and other departments.

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish