NBTA to Launch Strategic Meeting Management Certification

In the last few years, the white papers of the Groups and Meetings Committee at the National Business Travel Association, Alexandria, Va., have taken the lead in defining the concept of a strategic meetings management program. The organization now plans to take its leadership a step further by creating a new SMMP certification.

A multi-day task force meeting in August, during NBTA’s 40th Annual International Convention and Exposition in Los Angeles, brought together approximately 25 s

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