Multinational SMMPs: Think Globally, Act Locally

Instituting a strategic meeting management program in the U.S. is one thing; expanding it globally is quite another. Corporate travel and meeting buyers gathered May 7 to discuss challenges to multinational SMMPs at a panel discussion during the Association of Corporate Travel Executives’ Global Education Conference in Miami. About 100 attendees filled the room to hear the panelists’ key takeaways: that companies should expect challenges overseas in data discovery and country-specific market