Motivation Matters: Xerox's Rebound

Xerox Corp. recently underwent a complete transformation to respond to a changing marketplace and work force. The company's program, dubbed Xerox 2000, set out to change Xerox's emphasis on doing things better, faster, and cheaper to what should be done fundamentally differently--or not done at all.

It All Starts at the Top The need for change became evident in the early 1980s to then-CEO David Kearns. As he took questions at an annual meeting, assembly-line worker Frank Enos stepped

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