Motivation Matters: Southwest Employees LUV Their Jobs

They come to work dressed in shorts, polo shirts, and sneakers. They're encouraged to tell jokes and have fun on the job. There's a reason Southwest Airlines is known as the fun-in-the-sky airline.

Herb Kelleher, the airline's longtime CEO and now chairman, has always believed that “a company is stronger if it is bound by love, rather than by fear.” Because of this, Southwest has based its culture around a deep respect and accountability that comes from freedom — and it has become one

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