Meeting Professionals International did a lot right at the MeetDifferent conference in Atlanta this week. First of all, the organizers completely transformed the opening general session just five weeks out. That’s unheard of in the meetings industry, particularly for an association conference, which traditionally are not known for being nimble.
So how did MPI turn on a dime? Faced with the most challenging threat this industry has seen, the “AIG Effect” (one of the new buzz phrases I