Meeting Advocates Make Their Case

The signs are there: The Meetings Mean Business campaign to promote the value of meetings appears to be having a positive effect

There are signs that the meetings industry's Meetings Mean Business campaign to promote the value of meetings is having a positive effect. With leadership from the U.S. Travel Association, advertisements, petitions, rallies, and other public relations efforts are damping the anti-meeting rhetoric coming from the media and politicians.

The four lobbying firms working for U.S. Travel's Meetings Mean Business campaign have orchestrated separate meetings between industry heavyweigh

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