Marriott's Final Challenge

Did what every effective promotion should do: It tapped into an industry trend and influenced customer behavior. After all, who doesn't enjoy a good drink now and then?

In a time when most Americans are drinking less, Marriott had to find creative ways to encourage customers to "trade up" to premium brands to help build the bottom line. The Final Challenge, a 90-day promotion and incentive program planned by Donald L. Billings of Incentive Marketing Inc. (www.incentivemarketinginc.com

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish