Marketing and SMM: The New Power Couple

Marketing and SMM: The New Power Couple

A dozen years ago, strategic meetings management was born of a Global Business Travel Association Groups & Meetings Committee task force. Since then, a universe of technology tools, consultants, and industry education has come into being to support the implementation and execution of strategic meetings management programs.

Now GBTA is on the precipice of moving the business of meetings forward again, by looking into best practices for collaborations between meeting and marketing

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