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Even amid a lingering downturn in a suffering industry, you couldn't find a sour note among the 603 associates at HelmsBriscoe's 18th Annual Business Conference in Las Vegas in January (which attracted 1,800 associates, suppliers, and guests — a record). They're positive and passionate, just like Founder and CEO Roger Helms, to whom they are very loyal. When he takes the stage, they're on their feet. And he returns the love, personally handing out 188 awards to top achievers this year. Those

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