AS MORE AND MORE PLANNERS go out on their own, competition for new customers has become keener than ever. Savvy independent meeting planners know that the Web is key to developing new markets and a larger client base. How, then, can they use the Internet to market themselves successfully and build sales?
Spin Your Web
The most important step is to create your own Web site. “Your Web site should be central to your company's marketing effort,” says Corbin Ball, president