It may be that the events of September 11 have ushered in a new era in the incentive-travel industry. In the same spirit that saw citizens everywhere extend a helping hand to victims' families, some companies are using travel awards as a way to give back to the communities they visit.

“We all know how horrible it [September 11] was,” says Louise Hall Reider, CITE, president of Louise Hall Reider & Co., an independent incentive-travel management firm based in Bellevue, Wash. “But i

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