A Magic Moment

There were 1,100 of them. And they were all college interns of PricewaterhouseCoopers, New York City, the professional services organization, and they all had offers of employment with the company.

The question for PwC was: How to get them to accept?

The answer: Take them to Walt Disney World Resort and let them Discover the Magic of the firm. The conference — which was a success measured by the number of jobs accepted — garnered the worldwide company top honors by winn

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