Upper upscale properties are starting to see increased interest from corporate planners, and expectations are high for 2004.
Bruce Himelstein, vice president, sales and marketing, The Ritz-Carlton Hotel Co., LLC, says that demand for corporate meetings, particularly small ones, has increased in the past few months. The market upturn has led to unprecedented short-term demand, he says.
Brian Ferguson, vice president at Smith Travel Research, isn't surprised. Rates have been low