I have a confession to make: Although I'm the editor of a magazine for planning golf outings and events for corporate groups, I don't golf. I've never even tried … well, other than batting around a few balls on the driving range (and some mini golf when I was about 10)!
My point? You don't have to play to plan a successful magazine — or a winning event.
What you do need to do is to surround yourself with experts who can help you get the job done — your friends.