Lessons from a Dot-Com Crash

Meeting planners spend a lot of time putting out fires and reacting to change. Of course, some fires are bigger than others. A three-alarm headache hit the industry this summer when Event411 went out of business, leaving drop-jawed clients scrambling to replace its online meeting and attendee management services.

Michael Maddalena, partner at Summit Events LLC (www.seonthenet.com), a HoHoKus, N.J., independent meeting mana

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