No flat-screen TVs or expensive watches for reaching sales goals.

No at-your-desk massages or take-your-pet-to-work days, either.

St. Louis-based financial services firm Edward Jones hardly offers its 25,278 employees and associates any incentives at all. Yet for the past two years, the company has ranked at the top of Fortune magazine's list of the “100 Best Companies to Work For.”

Where most companies would probably put on a parade if they won that kind o

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